Privacy Policy

1. Introduction

Welcome to MaachGuru (মাছগুরু) (“we,” “our,” or “us”). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and web platform (collectively, the “Service”).

MaachGuru is a fish farming management platform designed specifically for fish farmers in West Bengal, India. We understand the importance of your personal data and are committed to handling it responsibly.

2. Information We Collect

2.1 Personal Information

• Phone Number: Used for authentication via OTP (One-Time Password)
• Name: Your full name for profile identification
• Location: Village, district, and state for local market rates and services
• Aadhaar Number (optional): For KYC verification and government scheme eligibility
• Profile Photo: Optional profile picture

2.2 Farm Data

• Pond Information: Location (GPS coordinates), size, water source, soil type
• Stocking Records: Fish species, quantity, dates
• Water Quality Data: pH, dissolved oxygen, temperature, ammonia levels
• Harvest Data: Weight, quantity, photos, quality grades
• Feed and Medicine Records: Types, quantities, costs

2.3 Financial Information

• UPI ID: For receiving payments from buyers
• Bank Account Details: For loan disbursements and subsidies
• Transaction History: Marketplace purchases and sales

2.4 Device and Usage Data

• Device Information: Device type, operating system, unique device identifiers
• Location Data: GPS coordinates for pond mapping and market proximity
• Photos and Images: Fish photos for disease detection, pond photos, harvest photos
• Voice Data: Voice commands processed via Bhashini for accessibility
• Usage Analytics: App usage patterns to improve our services

3. How We Use Your Information

• Provide Services: Deliver fish market rates, pond management tools, and marketplace features
• Authentication: Verify your identity using phone number OTP
• Personalization: Customize content based on your location and preferences
• AI Services: Process fish photos for disease detection using AI models
• Communication: Send notifications about market prices, weather alerts, and scheme deadlines
• Payments: Facilitate transactions between buyers and sellers
• Improvement: Analyze usage patterns to enhance app functionality
• Legal Compliance: Meet regulatory requirements and prevent fraud

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

4.1 With Other Users

• Marketplace Listings: Your name, location, and fish details are visible to potential buyers
• Chat Messages: Messages sent to other users are shared with those users
• Success Stories: If you submit a success story, your name and district may be published

4.2 With Service Providers

• Supabase: Our database and authentication provider
• Razorpay/PhonePe: Payment processing services
• OpenAI/Anthropic: AI services for disease detection and copilot features
• Bhashini: Government voice and language services
• Meta (WhatsApp): WhatsApp messaging integration

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

5. Data Security

We implement robust security measures to protect your data:

• Encryption: All data is encrypted in transit (HTTPS) and at rest
• Row Level Security: Database-level access controls ensure users can only access their own data
• Authentication: Secure OTP-based login with phone number verification
• Aadhaar Security: Aadhaar numbers are encrypted and stored securely
• Regular Audits: We conduct regular security audits and vulnerability assessments
• Access Controls: Strict internal access controls limit who can access user data

6. Your Rights and Choices

• Access: You can access and view all your data within the app
• Correction: You can update or correct your personal information at any time
• Deletion: You can request deletion of your account and all associated data
• Export: You can export your farm data in CSV or PDF format
• Notification Preferences: You can control which notifications you receive
• Location Services: You can disable GPS tracking in your device settings
• Consent Withdrawal: You can withdraw consent for specific data processing activities

7. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Specifically:

• Account Data: Retained until you delete your account
• Transaction Records: Retained for 7 years as required by Indian tax laws
• Farm Data: Retained to provide historical analytics and trends
• Chat Messages: Retained for 1 year for dispute resolution
• Analytics Data: Anonymized and retained for service improvement

8. Children's Privacy

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

12. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in West Bengal, India.

13. Consent

By using our Service, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our Service.